Copywriting - Jools Stone

Here are a just a few examples of my freelance copywriting work. I hope you enjoy them.

I like to think I have quite a lively, informed style, but am equally comfortable working to a house style or pre-defined tone of voice if you have one.

And if you don’t have a corporate tone of voice yet, I could always help establish one for you.

In 2014-2015 I had 6 month tenure as Blogger in Residence for the Royal Pavilion & Brighton Museums.

The National Trust for Scotland

In 2012 I undertook a major web copywritng project for NTS.¬† I researched and wrote new content for over 80 of their landmark properties, ranging from historic houses such as Edinburgh’s Gladstones Land to cultural assets such as the Robert Burns Museum and nature reserves like St Abb’s Head.

National Library of Scotland

National Museums Scotland – Spectrum (pdf)

The Colyer – luxury property in London’s Soho

Mar City Homes – sustainable house builder

Elephant Property – luxury property development on Edinburgh’s Queen Street

Crest Nicholson – luxury property in London

The 1826 – another luxury apartment in Central London

The Old Laundry – luxury apartments in West London

Marylands – luxury property in Little Venice, London

Food & Drink

San Miguel lager – San Miguel taste preview

Momondo – short travel guides for numerous cities across the world, inc Stockholm

London City Airport – various business travel blog posts, such as this one on essential travel apps

Rail Guru – various blog posts on Eurostar and rail travel in Europe, Japan and beyond

VisitScotland – VS Scotland’s Islands

Kentucky Tourist Board – Kentucky Tourist Board copy

Cool Places – Wallace’s Arthouse

ACP Rail Passes – First Time InterRail

Context Travel  РEdinburgh Day Trips

Round the World Flights – On Crossing Canada by Train

The Smart Cube – provider of B2B data, consultancy and research services

Articles for Clydesdale Bank’s staff magazine Here


Kingarrock Hickory Golf

Fulham Football Club

Velon – new cycling organisation

Not too shabby eh? But don’t just take my word for it, have a squizz at what some of my lovely, handsome clients have to say about me, there’s a chap.

You’ll find plenty more examples of my writing style across my own railway sites and train travel blog of course.


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