Rustling words since 2002

Endorsements - Jools Stone

 Here’s what a few of my clients and editors have to say about me:

“I have commissioned Jools as a writer (on travel, health and wellbeing, and lifestyle interests) every month since taking up my position at The Scotsman Publications in May 2011. Jools is a pleasure to work with; his knowledge of his subject area is impressively wide-ranging and enthusiastic, and his writing style is lively, engaging, and very natural.

His travel writing in particular is evocative and enjoyable to read. Jools is reliable in terms of both the quality of his work and in meeting deadlines, and he is affable, open to discussion about the publication’s needs, and always ready to contribute ideas that work well for us. I would have no hesitation in recommending him very highly as a journalist and copy writer.”

Lindsey Johnstone, Deputy Editor, Pulse Magazine / Scotsman Publications.

Jools undertook some copywriting work for us as part of a large rebranding project. We repositioned our brand for a slightly different market which required a completely new tone of voice. Jools took time to research our market, understand our services, audience and our new brand tone of voice guidelines. Jools worked quickly through the collateral production schedule and completed all the required work with time to spare. In many cases Jools made numerous suggestions for changes to old copy which was really helpful. He was easy to work with, very professional and we would definitely use Jools again and recommend his services to others.

Sarah Galli,  Marketing Manager, Paragon Skills

‘Working with Jools is always a pleasure and he has generated great results for us at the National Trust for Scotland. He understands the complexities of developing winning content for a variety of audiences, whilst working with complex internal and external stakeholder groups. He has an excellent grasp of SEO, and seamlessly uses these principles as the basis for rich and engaging content.’

Colan Mehaffey, Head of Digital Media, National Trust for Scotland

We have known Jools for many years, and saw the way in which he engaged very successfully with our close colleagues at European Rail Timetable Limited in 2016. We therefore invited him to work with us, taking the lead in managing our social media. We really value the way in which Jools has taken time to understand our niche interests and audiences. Jools works creatively to a brief, but never allows himself to be enslaved by it. In short, we have learned a lot from him and would wholeheartedly recommend his services.

Nicky Gardner and Susanne Kries, authors of Europe by Rail and editors of hidden europe magazine

‘Jools can provide informed, entertaining copy on a variety of subjects at short notice.’

Stuart Farquhar, Commercial Editor, Scotsman Publications

‘Jools Stone is one of the best travel bloggers and travel journalists I know on the market. And the only one with special talents for covering train travel. He will be the English travel blogger for the Digital Innovation Asia conference coming to Paris in May 2016. Hire him to help promote your destination or travel activities.’

Claude Benard, Director, HoteliTour / Digital Innovation Asia

Gosh PR hs worked with Jools for a couple of years now. Initially we worked with him as a journalist and blogger on a press trip.We found him fun yet professional. He took everything a step further and was so interested in the people and the destination – he really got immersed in what it was about.
Therefore when we saw his piece we were thrilled, it was great. We loved his writing style and how it engaged the reader. We loved his work so much that we secured him to write for one of our tourist board microsites. Here we needed hip and edgy creativity that showed the destination in a new light and appealed to a wider audience.
Jools listens to the brief, writes exactly what you require, when you require it – he doesn’t let you down! We would thoroughly recommend him.”
Dru Bryan, MD, Gosh PR
‘Jools is a good writer who’s conscientious about understanding the brief, then delivering really good copy that’s engaging and active. He can cover a big remit to tight wordcount without losing the thread or purpose of the piece. I rate Jools highly and would happily recommend him to any client looking for great writing.’
Alison McHarg, Head of Communications, Clydesdale Bank
 

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